The Issuer is a Canadian-based Internet of Things (IoT) technology company, providing micro e-paper displays to organizations across North America. The Issuer’s Digital Smart Labels™, powered by leading IoT automation technology and software platform as a service (PaaS), enables retailers, grocers, healthcare providers, manufacturing, and logistics companies to automate labelling, price, product, and promotions in real-time. This solves real pain points such as high labour costs, data accuracy, and low productivity associated with traditional labour-intensive workflows.